Digimarc labels

Differentiate your products and attract new business with connected packaging.

Digimarc - The Barcode of Everything

Optimum Group can provide its labels with a Digimarc code. This 'invisible' barcode is incorporated into the design and is not visible to the naked eye. The Digimarc barcode can carry comparative information such as Data-matrix codes, QR codes and contain the same data as EAN/UPC symbols. The advantage associated with this is that damaged packaging remains readable at all times.

Benefits

  • Improved insight into the supply chain
  • Streamlined data capture in the supply chain
  • Ink reduction of 75%
  • Reduction of waste costs

In addition to endless possibilities for additional product and brand communication for brand owners, Digimarc can also be used for copyright protection, improved recycling, efficiency and accuracy (through a faster scanning process) at the checkout. According to Optimum Group, digital solutions, such as Digimarc, help to conserve resources, promote recycling and significantly reduce CO2 emissions.

How does the Digimarc barcode work?

The Digimarc barcode has the same data as the traditional barcode and can be applied over the entire surface of the packaging. The advantage of this is that the entire packaging is readable for scanning equipment, mobile phones and tablets. Traditional EAN/UPC barcodes & QR- and Data-matrix codes are often only visible on one specifically designed area on the packaging.

Various information can be displayed on the smartphone, for example about the content or applicability of the product. The Digimarc code can be scanned with an app that is available for free on smartphones. "The label comes to life and takes on a completely different value."

In addition to endless possibilities for additional product and brand communication for brand owners, Digimarc can also be used for copyright protection, improving recycling, efficiency and accuracy (through a faster scanning process) at the checkout. According to Optimum Group, digital solutions, such as Digimarc, help to save resources, promote recycling and significantly reduce CO2 emissions.

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