New Benelux market leader in labels & flexible packaging solutions

Belona becomes part of the Optimum Group!

New Benelux market leader in labels & flexible packaging solutions

Belona becomes part of the Optimum Group!

New Benelux market leader in labels & flexible packaging solutions

Press release

Alkmaar/Oud Gastel, 11 March 2019

Belona, a specialist in the manufacture of self-adhesive labels based in Oud Gastel (The Netherlands), will become part of the Optimum Group. The addition of Belona, including its subsidiary Sema Label, fits within the long-term strategic growth plan, which focuses on expansion, product diversification and internationalisation. The group management of the Optimum Group will take over the responsibility from the current owner/CEO Hans Reedijk.

Strategic rationale

  • The addition of Belona creates a unique combination of expertise regarding UV flexo, offset rotary printing and digital printing for a broad product range offering, among other things, blank and printed self-adhesive labels, including booklets, multilayer labels and linerless labels, shrink sleeves, printed banding and flexible packaging.
    • The Optimum Group currently consists of seven member companies at six locations, namely: Etiket Nederland, Vila Etiketten, W&R Etiketten, Speciaal drukkerij Max. Aarts, Belona (all situated in the Netherlands) and EPB and ASQ in Belgium.
    • Each member company has its own unique product/market combination, and future investments will focus on implementing further specialisation & positioning within the group.
    • The combination of focused factories and central group functions for sales, finance and staff services has resulted in a successful, fast-growing and agile organisation that is close to its customers.
    • Combined, the Optimum Group companies are better able to serve existing and new customers through a broader product range, improved service through a combined sales organisation, increased flexibility due to the possibility of outsourcing between the production sites, and the continuity in the R&D of new products.
    • By combining Belona and the Optimum Group and making new investments in printing presses and finishing machines, the production capacity will be further expanded and a new product group of linerless labels will also be added.The group management of the Optimum Group will take over the responsibility from the current owner/CEO Hans Reedijk, who has reached retirement age.
    • The acquisition of Belona has created a new market leader in self-adhesive and flexible packaging solutions in the Benelux. Including Belona, the Optimum Group has 450 employees and a turnover of more than € 100 million, processing over 100 million m2 of material using production equipment that includes 30 UV flexo presses and 10 digital printers, spread across six locations.

    ‘We are delighted with the merger of Optimum Group and Belona, the last large printing company in the Netherlands that did not belong to a group. The formula of the Optimum Group is very successful and it boosts growth every time. We are therefore confident about the future possibilities of our combined group of companies regarding our customers, employees and suppliers’, state Hans Reedijk, the current owner of Belona, and Bart de Boer, the CEO of the Optimum Group.

    Further details of transaction

    • The company names Etiket Nederland, Vila Etiketten, W&R Etiketten, Speciaal drukkerij Max. Aarts, EPB, ASQ and Belona will continue to exist individually.
    • Belona will continue to specialise in the large-scale manufacture of, in particular, flexo-printed, blank and linerless self-adhesive labels, while Belona's existing customers will now also have access to the full Optimum Group product range.

    For questions and information, please contact:                                                                                 

    Optimum Group B.V.
    The Netherlands                                                                    
    +31 (0)85 273 23 33  
    info@optimumgroup.nl                                   
    www.optimumgroup.nl